5 tips on how to promote your new podcast


What is the best way of promoting a Podcast? You’ve bought the equipment, the fluffy mic cover, soundproofed the walls with egg cartons and created your masterpiece. But what’re the next steps?   Podcasting has become a very simple way of giving a person, company, or brand a voice. Its intimacy is unique and the […]

VERO: Everything You Need To Know


If you’re even slightly as social media obsessed as we are, you’ve probably heard about the latest social app on the scene: Vero What’s Vero? Launched back in 2015, it’s a social media platform that’s similar in style and function to the big three (Facebook, Instagram and Twitter) but has a bit of a different […]

5 of the Biggest and Best Luxury Fashion Houses on Social Media

5 of the Biggest and Best Luxury Fashion Houses on Social Media

The introduction of social media in today’s fashion world is a new tool for businesses and brands to use. While fashion brands used traditional publications such as Vogue and Elle to promote their new lines, there is now a new way to get the word out on their new collections. Sites such as Facebook and […]

2015: The Rise of Video Marketing

the rise of video-marketing

As the saying goes “If you got it, flaunt it”, but now on video.  A rising digital trend in 2015 is the use of online videos. Indicators strongly suggesting this is the future of content marketing. Since online video has become key in satisfying peoples information and entertainment needs, businesses have started to plan and […]

Christmas Social Takeover pack – now available!

It’s officially December, and as the days get colder and Christmas draws closer, it’s time to get in the festive spirit. That’s why we’re launching our Christmas Social Takeover pack this week. Get your business’s social media accounts Christmas ready this year with our help. Our pack includes: A custom Christmas cover photo for Facebook and […]

Are we over-posting? Says who and why?

We are social media obsessed, but sometimes we come across people – even companies – concerned about the amount of posts they should post online to communicate a message, to follow a trend or to create a new one. I have read and heard several times about the “dangers” of over-posting and how careful we should […]

Do you want social media with that?


Savvy restaurant owners are rapidly increasing their use of digital marketing in recent times as it becomes a must for successful businesses. Social media management is becoming vital for all restaurant owners, as platforms such as Facebook, Instagram, Yelp and Tripadvisor are the first port of call for customers looking to find a good restaurant […]

What is digital marketing?

what is digital marketing

Chaffey et al., 2009 describe digital marketing as ‘achieving marketing objectives through applying digital technologies’. These digital technologies include Internet media such as web sites and e-mail as well as other digital media such as wireless or mobile and media for delivering digital television such as cable and satellite. In lay man’s terms, digital marketing […]

Social Media Management – Whether to Outsource or keep it In-House?


Social media marketing has become increasingly important in the overall sales and marketing strategy for any business, whether it be a corporation, small business, or start-up. There comes a point where a decision must be made whether to outsource one’s social media management or keep it in-house. The question below was from a small business […]