2015: The Rise of Video Marketing
As the saying goes “If you got it, flaunt it”, but now on video. A rising digital trend in 2015 is the use of online videos. Indicators strongly suggesting this is the future of content marketing. Since online video has become key in satisfying peoples information and entertainment needs, businesses have started to plan and […]
Are we over-posting? Says who and why?
We are social media obsessed, but sometimes we come across people – even companies – concerned about the amount of posts they should post online to communicate a message, to follow a trend or to create a new one. I have read and heard several times about the “dangers” of over-posting and how careful we should […]
Alexander Graham Bell and Mobile Marketing
“The day will come when the man at the telephone will be able to see the distant person to whom he is speaking” (c.1906) Alexander Graham Bell When Scottish scientist and engineer Alexander Graham Bell invented the telephone, little did he know that his legacy was going to be carried in our pockets and bags in […]
What is digital marketing?
Chaffey et al., 2009 describe digital marketing as ‘achieving marketing objectives through applying digital technologies’. These digital technologies include Internet media such as web sites and e-mail as well as other digital media such as wireless or mobile and media for delivering digital television such as cable and satellite. In lay man’s terms, digital marketing […]
Instagram lift the veil on Hyperlapse
Instagram have lifted the veil on Hyperlapse, one of the company’s first apps outside of Instagram itself. Hyperlapse is a very simple app which enables users to create beautiful time-lapse videos with the click of a button. Hyperlapse is currently only available on the iPhone but an Android version is suspected to arrive very soon. […]