Digital Marketing Predictions for 2018
Our digital marketing predictions for 2018 With the new year underway and businesses already planning their new digital marketing strategies, we’ve put together 5 areas we think will see big growth and widespread adoption within 2018’s digital landscape. Micro-Moments A micro-moment is an intent-rich moment when a person turns to a device to act on […]
Say hello to Craft Digital – our new little brother!
We have some exciting news. Last week, our new venture was born. Say hello to Craft Digital – Ireland’s first digital marketing agency focused on the craft beer and artisan food movement. We’ve always been big fans of craft beer and great food in the CASTLE33 office, and we started to recognise how this niche market just […]
Online Advertising on the up in Ireland
At CASTLE33, it’s vital for us to keep an eye on online advertising trends and stay up to date at all times. Therefore we decided to undertake a quick analysis of the recent 2014 IAB PwC Online Adspend Study. Online advertising in Ireland is now worth an estimated €263m, with €1 in every €3 of […]
What is digital marketing?
Chaffey et al., 2009 describe digital marketing as ‘achieving marketing objectives through applying digital technologies’. These digital technologies include Internet media such as web sites and e-mail as well as other digital media such as wireless or mobile and media for delivering digital television such as cable and satellite. In lay man’s terms, digital marketing […]