Title Image

Serena Fashion Boutique

eCommerce Website Design & Development
  • Serena Fashion Boutique Macbook Mockup Shopify Website
  • Serena-Collections-Mockup Shopify Fashion Boutique
  • Product-Page-Serena-Macbook-Shopify eCommerce

Serena Fashion Boutique

We worked with Serena to design and develop a brand new, fully responsive eCommerce website based on the Shopify platform.

This was the first time Serena had sold online and wanted a future-proof eCommerce website solution which was easy to mange for their whole team and integrated with their Point-of-Sale software. Their focus on quality and recognisable brands paired with the years of knowledge and expertise has enabled them to grow to four stores, 2 in Dublin, one in Carlow and a recent pop-up in Gorey.

Our focus was on user experience given the wide age-range of the Serena clientele. We focused on an optimising the user interface, in particular the checkout process to have key buttons highlighted and well within thumb reach on mobile devices. The new Shopify eCommerce website has enabled Serena to stand out during the Covid-19 period and connect with their customers online like never before. By also integrating Facebook Shop and Instagram Shopping, Serena are well placed to embrace the difficult market conditions and continue to sell products while also preparing to open back up to the public.

Castle33 were so professional and enthusiastic to work with. Marcos was beyond helpful and answered any question we had. They guided us through this process that was completely new to our business and made sure it lived up to our vision. They took on board every suggestion and idea and made sure we were 100% happy with the finished product. We now have our perfect website that is easy-to-use and maintain. We couldn’t recommend Castle33 highly enough.

Emma Kelly (Serena Boutique)

In the space of one month, Serena have managed to recoup their original investment over threefold. This has enabled them to invest further into a new business stream, that previously did not exist. Going forward, their new eCommerce website will compliment their existing store locations and provide a new 24/7 sales outlet.


Project Date

Q2, 2020


Design, Digital

Boutique, Clothing, eCommerce, Fashion, Shopify