Title Image

Craft Central

Branding & Graphic Design

Craft Central

We worked with Dublin based newsagent Stephen Street News to design and develop a brand identity for their specialist craft beer offering, known as Craft Central. The client wanted a distinctive brewery-inspired logo that would separate their range of craft beer products from the rest of the items stocked in store. We combined hops, and a key ingredient in beer, with a map pin in order to tie both the craft beer products and central location together in a clean and simple way.

We also helped them create a number of marketing materials including tote bags, staff clothing and beer cooler bags that matched their new branding.

Project Date

January 2019