We worked with Product2Market to design and develop a new website along with a visual identity re-brand as part of their overall business modernisation. They required an easy-to-use Content Management System with a fully customisable front-end, making the website look attractive to both current and potential clients. A key requirement was to portray the website in such a way so as to maintain the Dublin-Irish based feel yet not sacrificing an international look for their ‘Silicon Valley’ based customers. The brand identity was looked at to incorporate the traditional ‘number 2’ and a new red, black and white colour palette was chosen to encompass the new international aspirations of the company. It helped emphasise the ‘number 2’ which Product2Market links to movement, partnerships and relationships – an important aspect for a company working in the sales and lead generation industry.