Get involved with the St. Vincent de Paul ‘Giving Tree’ campaign!

St. Vincent de Paul 'Giving Tree' campaign castle33

This December we’ve decided to spread the Christmas joy to those in need, and have joined the St. Vincent de Paul ‘Giving Tree’ campaign. The idea is pretty simple.. SVP provide companies, schools or groups with posters and tags for the ‘Giving Tree’. Each tag lists a person and age group (e.g. Girl 4-7). Employees and members […]

Are we over-posting? Says who and why?

We are social media obsessed, but sometimes we come across people – even companies – concerned about the amount of posts they should post online to communicate a message, to follow a trend or to create a new one. I have read and heard several times about the “dangers” of over-posting and how careful we should […]

We’re moving!

we are moving - Castle33

It is with great excitement (and a little bit of sadness) that we announce our official office move. We’re moving from our little home in Dalkey to a new office space in Blackrock, only 15 minutes away. When CASTLE33 was born in April 2014, the people of Dalkey welcomed us with open arms. Dalkey is such a […]

Alexander Graham Bell and Mobile Marketing

alex bell mobile marketing-01

“The day will come when the man at the telephone will be able to see the distant person to whom he is speaking” (c.1906) Alexander Graham Bell When Scottish scientist and engineer Alexander Graham Bell invented the telephone, little did he know that his legacy was going to be carried in our pockets and bags in […]

Do you want social media with that?


Savvy restaurant owners are rapidly increasing their use of digital marketing in recent times as it becomes a must for successful businesses. Social media management is becoming vital for all restaurant owners, as platforms such as Facebook, Instagram, Yelp and Tripadvisor are the first port of call for customers looking to find a good restaurant […]

What is digital marketing?

what is digital marketing

Chaffey et al., 2009 describe digital marketing as ‘achieving marketing objectives through applying digital technologies’. These digital technologies include Internet media such as web sites and e-mail as well as other digital media such as wireless or mobile and media for delivering digital television such as cable and satellite. In lay man’s terms, digital marketing […]

iPhone 6 Bigger Than Bigger: But is that a good thing?

iphone 6

Yesterday, as the world waited patiently in anticipation, Apple announced their latest range of ‘must-have’ tech: the iPhone 6, iPhone 6 Plus and AppleWatch. Today I’m going to be talking about the new iPhones, and I’ll focus on the AppleWatch in a later post. If you haven’t read anything about them or seen the pictures, […]

Instagram lift the veil on Hyperlapse

hyperlapse instagram

Instagram have lifted the veil on Hyperlapse, one of the company’s first apps outside of Instagram itself. Hyperlapse is a very simple app which enables users to create beautiful time-lapse videos with the click of a button. Hyperlapse is currently only available on the iPhone but an Android version is suspected to arrive very soon. […]

Social Media Management – Whether to Outsource or keep it In-House?


Social media marketing has become increasingly important in the overall sales and marketing strategy for any business, whether it be a corporation, small business, or start-up. There comes a point where a decision must be made whether to outsource one’s social media management or keep it in-house. The question below was from a small business […]

Say hello to CASTLE33!

We just wanted to say a quick hello and welcome you to our new website! We’ll be using our blog to keep you up-to-date with the latest digital and tech developments, along with what we’re getting up to here and some tricks and tips to help you make the most out of your digital marketing […]