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Online Advertising on the up in Ireland

At CASTLE33, it’s vital for us to keep an eye on online advertising trends and stay up to date at all times. Therefore we decided to undertake a quick analysis of the recent 2014 IAB PwC Online Adspend Study. Online advertising in Ireland is now worth an estimated €263m, with […]

Is AdBlock software destroying paid advertising?

CASTLE33 AdBlock Blog

Depending on the side of the fence you are on, you either love or hate AdBlock, the online ad-blocking software. The rise of Ad Tech – ways of serving users more relevant ads online, and ways of monitoring how users have responded to them – unsurprisingly gave rise to tracking […]