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Digital Marketing Predictions for 2018

Our digital marketing predictions for 2018 With the new year underway and businesses already planning their new digital marketing strategies, we’ve put together 5 areas we think will see big growth and widespread adoption within 2018’s digital landscape. Micro-Moments A micro-moment is an intent-rich moment when a person turns to […]

Dublin Tech Summit – The Countdown Is On!

With only 9 days to go, the countdown to Dublin Tech Summit is on. DTS that will take place at the Convention Centre, Dublin (CCD) on February 15 & 16, 2017. The two-day event is an opportunity for members of the tech community to experience a breadth of topics and acquire […]

Say hello to Craft Digital – our new little brother!

We have some exciting news. Last week, our new venture was born. Say hello to Craft Digital – Ireland’s first digital marketing agency focused on the craft beer and artisan food movement.  We’ve always been big fans of craft beer and great food in the CASTLE33 office, and we started to recognise […]

Online Advertising on the up in Ireland

At CASTLE33, it’s vital for us to keep an eye on online advertising trends and stay up to date at all times. Therefore we decided to undertake a quick analysis of the recent 2014 IAB PwC Online Adspend Study. Online advertising in Ireland is now worth an estimated €263m, with […]

2015: The Rise of Video Marketing

2015 Video Marketing

As the saying goes “If you got it, flaunt it”, but now on video.  A rising digital trend in 2015 is the use of online videos. Indicators strongly suggesting this is the future of content marketing. Since online video has become key in satisfying peoples information and entertainment needs, businesses […]

Is AdBlock software destroying paid advertising?

CASTLE33 AdBlock Blog

Depending on the side of the fence you are on, you either love or hate AdBlock, the online ad-blocking software. The rise of Ad Tech – ways of serving users more relevant ads online, and ways of monitoring how users have responded to them – unsurprisingly gave rise to tracking […]

Christmas Social Takeover pack – now available!

It’s officially December, and as the days get colder and Christmas draws closer, it’s time to get in the festive spirit. That’s why we’re launching our Christmas Social Takeover pack this week. Get your business’s social media accounts Christmas ready this year with our help. Our pack includes: A custom Christmas […]

Are we over-posting? Says who and why?

We are social media obsessed, but sometimes we come across people – even companies – concerned about the amount of posts they should post online to communicate a message, to follow a trend or to create a new one. I have read and heard several times about the “dangers” of over-posting […]

Alexander Graham Bell and Mobile Marketing

“The day will come when the man at the telephone will be able to see the distant person to whom he is speaking” (c.1906) Alexander Graham Bell When Scottish scientist and engineer Alexander Graham Bell invented the telephone, little did he know that his legacy was going to be carried in […]

Do you want social media with that?

Savvy restaurant owners are rapidly increasing their use of digital marketing in recent times as it becomes a must for successful businesses. Social media management is becoming vital for all restaurant owners, as platforms such as Facebook, Instagram, Yelp and Tripadvisor are the first port of call for customers looking […]